2016, according to Google scholar the second-most cited article published in the Journal of Business Research since 2016).Īlso, several review studies across different disciplines substantiate that PLS-SEM has become a standard method in the multivariate analysis toolbox: e.g., Higher Education ( Ghasemy et al. business administration in general ( Sarstedt et al.2012, according to Google scholar the fifth-most cited MIS Quarterly article since 2012), and management information systems ( Ringle et al.2012b, according to Google scholar the most-cited Long Range Planning article since 2012), 2012a, according to Google scholar the most-cited Journal of the Academy of Marketing Science article since 2012), marketing ( Hair et al 2011, according to Google scholar the most-cited article ever published in Journal of Marketing Theory and Practice Hair et al.PLS-SEM has recently received considerable attention in a variety of disciplines, including Furthermore, PLS-SEM allows to estimate reflective and formative constructs and generally offers much flexibility in terms of data requirements. Compared to other SEM techniques, PLS-SEM allows researchers to estimate very complex models with many constructs and indicator variables. PLS-SEM is a composite-based approach to SEM, which aims at maximizing the explained variance of dependent constructs in the path model. The instructors will make use of several examples and hands-on exercises using the SmartPLS 3 software. The second day will cover the appropriate evaluation of the measurement and structural model including recent developments in model evaluation.
ABBREVIATION OF SEM IN SMARTPLS HOW TO
Participants will learn the foundations of PLS-SEM and how to apply it by means of the SmartPLS 3 software. The first day of the course provides a profound introduction to PLS-SEM. This two-day online course introduces participants to the state-of-the-art of partial least squares structural equation modeling (PLS-SEM) using the SmartPLS 3 software.
0 kommentar(er)
